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Discover. Explore. Chart. Start.

Business development consultancy for founder-led companies

True North Growth Partners

Growing a founder-led B2B business is tough and evidently, getting tougher. With buyer behaviour, trust and technology constantly shifting, simply deciding which direction to move next can feel overwhelming.

Orienting for growth requires human connection – for you and for your business. Identifying the people your business needs to thrive, then connecting with them to build integrity, chemistry and trust, is the most direct path to business impact and to long-term growth. This is true business development.

It’s not rocket science, but it is why ‘sales and marketing’ alone can leave founders feeling lost, why AI often misses the mark and why True North exists. Our business development approach navigates these valleys, returning your business to the peaks of success and onward in your growth journey.

Whether you run a product or service business, True North can help to restore balance and a sense of direction, achieving work-life integration and making business growth fun, rewarding and sustainable.

True North

Pathfinder Framework

Step 1 - Discover

Business plan
Mission, Vision, & Values
Ideal Customer Profile (ICP)
Client Profitability Matrix
Resources and Content
Tech Stack

Step 2 - Explore

North Star Metric
Demand Creation Compass

Key Person of Influence
Marketing
Referrals
Partnerships

Step 3 - Chart

GTM Pathway
Leading and Lagging KPIs
Founder Feasibility
Pace Dashboard (90 day plan)

Step 4 - Start

Implementation
Sales Enablement
Performance Tracking
Strategy Refinement

Step 1 - Discover

Business plan
Mission, Vision, & Values
Ideal Customer Profile (ICP)
Client Profitability Matrix
Resources and Content
Tech Stack

Step 2 - Explore

North Star Metric
Demand Creation Compass

Key Person of Influence
Marketing
Referrals
Partnerships

Step 3 - Chart

GTM Pathway
Leading and Lagging KPIs
Founder Feasibility
Pace Dashboard (90 day plan)

Step 4 - Start

Implementation
Sales Enablement
Performance Tracking
Strategy Refinement

Services

Ideal customer profile (ICP) definition

Identify and define your best-fit customers so every strategy targets the right audience.

Lead generation strategy

Design tailored campaigns that consistently attract and convert high-quality prospects.

LinkedIn connection building

Build authentic relationships with decision-makers to expand influence and opportunity.

Value proposition refinement

Clarify and strengthen your message so customers see your unique advantage.

CRM setup audit

Assess and optimise your CRM setup to ensure efficiency and growth readiness.

Content audit and advisory

Review and refine your content so every piece connects with your audience.

Personal brand consultancy

Shape your personal brand so you stand out and attract ideal opportunities.

Outreach support

Support your outreach so every message builds trust and drives response.

Pitch doctor

Refine your pitch so every presentation connects, persuades, and wins.

Book a free 30 minute consultation

The Compass

Check out The Compass, a pocketful of help and information at your fingertips, helping you find your bearings and build confidence with every step on your growth journey.

The Invisible Pipeline: Why Most of your Future Customers Aren’t Ready to Buy…

Testimonials

“Paula is, quite simply, wonderful. She’s smart, funny and excellent at her job. And she has an amazing network because, quite frankly, people want to work with her. She makes biz dev look effortless. You won’t go far wrong in hiring her to guide your business development strategy.”

Melissa Scarlett,

External Communications Lead, Mitie

“Attracting new business in any professional service firm is about building profile, making connections and staying closely in touch. It’s a highly personal business where 1-2-1 referrals count for everything and memories are long. I sat on the same Board as Paula for many years as a non-exec and advised as the business went from strength to strength. Paula won’t be ‘just a consultant’ – she’ll be an asset.”

Neil Backwith,

Former CEO of Porter Novelli (EMEA), NED and Advisor

“Since Paula came on board as our Fractional Business Development Director six months ago, she’s delivered everything she promised and more. Our CRM system is clean, populated and growing and I have a steady stream of new Linkedin connections that meet Isoline’s ICP. We’ve also had our strongest period to date for pre-scheduled meetings at our major trade shows. Paula has coordinated a new thought-leadership campaign, helping to make Isoline more memorable by staying front of mind with prospects who are yet to move in market. She’s efficient, effective and I’m happy in the knowledge that our business development engine is building momentum while I focus on running the business”

Anu Ramani,

Founder and MD, Isoline Communications

“I worked with Paula for 12 years at Wildfire. We hired her as our first sales manager, she quickly became a company director and she changed the business. She was a breath of fresh air, bringing ideas and energy to the team and establishing and running a professional new business function. Paula established a model that brought a continuous stream of new business opportunities by a pro-active approach and establishing lasting relationships with many companies. Paula is easy and fun to work with and will be an asset to any ambitious small business looking to grow.”

Richard Parker,

Former CEO of EML / Wildfire